By keeping one brand it becomes more difficult to sell-off the silver disk business without impacting the download business negatively.
Better to make a clean break now.
The only way the Netflix Classic plan makes any sense is as a staging post to splitting the company in two. This would have been good PR as well as a sensible internal business step. It lets everyone get used to the idea gradually.
Better to make a clean break now.
The only way the Netflix Classic plan makes any sense is as a staging post to splitting the company in two. This would have been good PR as well as a sensible internal business step. It lets everyone get used to the idea gradually.