An interesting point about the name Quikster - they took the ONE weakness of the DVD by mail service (you have to wait a few days) and made it the centerpoint of their name. Completely tone-deaf branding. Not to mention archaic domain naming (-ster? Friendster was a long time ago and doesn't have a nice shine anymore). I don't work in marketing, but I couldn't imagine much worse unless they tried on purpose. Maybe "Shitster."
It's easy to remember but that's about it. It literally could describe anything: oil change service, magazine publisher, board game company.
It's kind of refreshing to see such a textbook, illuminated lesson in bad management in the tech world, when usually all we get to see are the all-stars.
