I know this is a common refrain, but if you can build and run a successful sports organization at the university level you can potentially help bring in tens of millions of dollars to the school. It's very competitive, it's hard (in the sense that there's no playbook to do it the way you can grind leet code for a few months and walk into any junior or mid-level FAANG job), and like most people you're being paid less than the money you're bringing in.