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This looks pretty cool, never heard of this.

>but it's the only example I know where a company attempted try something different to the colour ink cartridge model.

Epson does sell printers without cartridges (I guess the cartridge is "built-in"), and you just buy bottles and pour them into the machine. That's not innovative though, just what any sane printer manufacturer should have been doing and third parties have been doing. Kind of like selling food from a bulk bin vs. prepackaging tiny quantities in plastic.

With respect to disruption, I was using the term disruption wrong. Moreso I was thinking as to why does no one come in with something normal and consumer friendly and shake things up, force the others to play nice.



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