I think the time on the phone metric is a big thing, especially when the recruiters were working in office. I've been in the offices of recruiters and it's very much a bullpen-type situation and there's a manager on the side somewhere who's watching and will view those not on the phone as not working.
Thinking about my most recent job search (in 2021), I think that this is very much the case—I had a lot more email and text-based interactions this time around than anytime before.