Haha I hear you. I think your point is exactly what I am getting at. Instagram wants to be more than "just" Instagram. My point is that sometimes you get that shift right, i.e. iPhone being more than "just" a phone, and sometimes you get it wrong.

I like living in a world where people have ambition. I won't ever fault Mr. Coffee for trying to become Mr. Beverage, best case they succeed and give me an amazing experience, worst case it allows for a ton of new players to satisfy the people who "just" want a Mr. Coffee.

I guess some people see this as greed. I just think we should all be constantly be striving to be better, including companies. Again, sometimes you get it right like Instagram allowing video, which also allowed for pure photsharing apps, and sometimes you get it wrong.