Lmao that can't be the real reason behind the change, right? Because that's fucking embarrassing.

Why is that embarrassing? I find it pretty clever from a marketing perspective.

What's the next iteration, hypercube?

Cubic square

Tesseract?

I guess Cube would be a natural name progression. But there are manu cube companies.

And presumably the whole point was a link to blockchain. Otherwise Cube definitely would've been more logical. Not that there was anything wrong with Square.