Right now our main point of difference is consolidation. We allow users to build and manage more of their workflow with just one platform vs duct-taping together 6 different SaaS tools like you would in Integromat. Our thesis is that it is easier to build, run and maintain more complex workflows when as much of its functionality as possible is managed natively in one place.

Thanks for the reply! My experience is that the sad reality of most large businesses is a vast landscape of systems introduced over decades and glueing them together with some RPA tool is a necessary evil if you want to achieve some level of automation.

You sound like you’re targeting smaller businesses with less complex processes that might not be fully established in existing systems. I can definitely see the niche there. Best of luck to you!

Yes, large and established enterprise is a tough one to crack. As a consultant, I've seen teams still running Lotus Notes (!).