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I am not arguing Facebook's goodness or evilness.

> It's the height of irony that a company that profits from selling information about you would ever try to defend itself with a right to privacy.

Everyone deserves a robust defense - even the guilty. It is not for their justice - it is to protect the integrity of the system.

Everyone also deserves the right to privacy because bad actors (competitors, disgruntled employees, political activists, etc...) are always happy to twist facts leaked to make a biased case. This happens all the time - there is no shortage of talking heads on spin alley.

You're right in that FB should have probably never tried to be more transparent - and doing so was naive and destined for failure. In the court of public opinion / social media (and eventually probably ACTUAL court someday), you simply cannot successfully voice your innocence. Even apologizing when you're wrong makes things worse.

My advice to clients is always...

#1. Shut up. Do not make public statements. Do not engage anyone publicly. Anything you say can and will be used against you - both in and out of court.

#2. See point above.

In my opinion, the correct strategy for a social media company these days is to be as ethical as possible, and to say as little as possible publicly about ethics or internal policies.



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