robotic as in "resembling or characteristic of a robot, especially in being stiff or unemotional."

Basically, it makes it clear that RPA is just macro recording, without any 'subtlety' or margin of errors (one pixel shift will break RPA)

But that's just wrong. Most RPA Software (like UiPath) uses selectors for web and desktop automation. You can use static or dynamic selectors, anchors and lots of other techniques to tell the bot where to click/type.

It's very dynamic and a well written bot will work even after changes to the website or software. Also, pure RPA is usually only used on legacy software without any other APIs, so they rarely change.

Source: RPA/IPA Dev

Calling it "macro recording" would make it maximally clear that this was macro recording, I think.

> one pixel shift will break RPA

The RPA systems I looked at supported fuzzy matching for images and text.

I really like IBMs marketing of Watson as cognitive computing / cognitive enhancement / cognitive assistance.