I don't believe that will be the case. People are mostly oblivious about these lawsuits and will continue to buy Apple products.
Isn't the Apple brand worth 154bn or so?
If you think about it: That is the total premium that people are willing to pay beyond the actual "value" (i.e. an equivalent product of a competitor) just because they are buying an Apple product.
It's not that simple. In the tablet space, for example, there is no such thing as an equivalent product of a competitor. The "value" of a product is more than it's technical specification, consumers have figured that out.
Isn't the Apple brand worth 154bn or so? If you think about it: That is the total premium that people are willing to pay beyond the actual "value" (i.e. an equivalent product of a competitor) just because they are buying an Apple product.