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Amazon tried to make their own phone and failed. And they already had an "app store" ecosystem with their Kindle Fire tablets. If Amazon can't make it work with all it's advantages, I don't see Epic succeeding starting from scratch...

https://en.wikipedia.org/wiki/Fire_Phone



The phone is not required to be special. They don't need to design new hardware from scratch. All they have to do is to rebrand existing phones.

The phones are simply Android phones with different app store with different policies.

Users can install from Google if they still want.

If fact they can rebrand another phone and add another appstore.




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