That is a good message for the Toyota Corp. actually. Their chief scientist looks left and right to find solutions.

Nothing is worse than a blind entourage.

You can rent cars for a period of time to get familiar with their offering. Owning another mfg. car that you use, signals to most that your own offering is subpar compared to another's in some way. In some things like fast food execs eating at Michelin star restaurants, that's ok. Consumers acknowledge there is a price discrepancy.