Is the app ecosystem very healthy or could it be healthier? Why does the rate from 10 years ago make sense today?
In a free market, the rates would be set by market forces and we generally think those are right. But Apple set 30% and has never even reviewed it as far as we know.
I won't pretend there is a sure fire way of defining exactly the correct rate. There isn't. But that doesn't mean letting Apple set it is correct either. This is why we have utility boards: someone who isn't bias should set rates to make them fair and efficient and make sure the system is working as well as possible.
Your electricity price needs to be low enough you're not being fleeced, but high enough to allow investment in improved infrastructure. If you set the price it might be too low, if the local monopoly set the price it would be too high.
The app store is no different. Someone disinterested should be setting a price that maximises benefit for consumers.
That price might actually be higher? I don't know. I'm just saying that Apple shouldn't be permitted to set it alone and that "30%" was never carved I to stone by god as the right number. If anything, the fact it has stayed at 30% proves its wrong. What other price has remained exactly the same for over a decade?
Apple isn't alone is setting this price -- at the very least, Apple competes with Android for roughly half the smartphone market share. Making your app available in both ecosystems is not a requirement to run a successful business. As an example, consider the myriad apps that are available exclusively on iPhone, with no Android support.
The 30% in-app purchase tax can't be compared to a utility price because it isn't mandatory. As a business, if you don't want to pay it, you are free to target a different platform with a similar user base.
If high-quality apps stopped supporting iOS because of the high IaP fees, eventually Apple will be incentivized to reduce those fees. If apps elect to stay, the platform is clearly worth the cost.
The debate over whether app stores are a monopoly/oligopoly etc is pretty well gone over here isn't it? I won't waste your time repeating those points.
Interestingly, last time I checked 80% of iPhone users would not consider switching when surveyed (well done Apple).
I wonder if forcing an open market and even cross compatability would be a better semi-solution...
That certain people are angry about a situation such as this, despite the widespread evidence of customer satisfaction, speaks a lot about people’s priorities, I think.
Again, this is a deflection though isn't it? There will always be other issues in the world, so we should deal with everything else before we engage with apple?
And remember, users aren't the customers in this market, they're the product. The customer is the company being asked to fork over 30% just to access those users (who already paid for the phone and the data to connect it...).
In a free market, the rates would be set by market forces and we generally think those are right. But Apple set 30% and has never even reviewed it as far as we know.
I won't pretend there is a sure fire way of defining exactly the correct rate. There isn't. But that doesn't mean letting Apple set it is correct either. This is why we have utility boards: someone who isn't bias should set rates to make them fair and efficient and make sure the system is working as well as possible.
Your electricity price needs to be low enough you're not being fleeced, but high enough to allow investment in improved infrastructure. If you set the price it might be too low, if the local monopoly set the price it would be too high.
The app store is no different. Someone disinterested should be setting a price that maximises benefit for consumers.
That price might actually be higher? I don't know. I'm just saying that Apple shouldn't be permitted to set it alone and that "30%" was never carved I to stone by god as the right number. If anything, the fact it has stayed at 30% proves its wrong. What other price has remained exactly the same for over a decade?