I think you are underestimating the trouble a nation-state can make for a foreign company, especially if that foreign company continues to leave itself exposed by doing business in that nation-state.

I don't know the exact ins and outs of how courts will enforce foreign judgements (I'm sure it's very case-by-case), but saying "we cut off signups from people in that country" is surely a very strong prophylactic against such a judgement being enforced.

And on a more petty level, Russia could make serious trouble for any Russian expats employed by Fastmail (or their relatives still living in Russia). Cutting off signups makes this at least marginally less likely.