I think the article misses the point totally. I think the question is how much data is enough for advertisers and companies? The problem I see is that companies like Google/Facebook is that they have too much information gathered about users.
I get that all this information is great for targeting me with better ads, but I think there should be a limit to what data is collected and for how long it is kept.
Personally, I hope Congress (USA) creates some laws to allow consumers to opt out of all this tracking. If it is truly beneficial for users, then they will opt-in
That's a tough conversation to have because if you're worried about data retention, then you start looking at Apple. It's a new regime, which is off-putting because it flips the tired hero/villains narratives in unexpected ways
Unfortunately, in theory, _everything_: law enforcement stopped pushing for decryption because Apple became responsive to requests for icloud backups, which are _not_ encrypted, and no plans to. Word on the street is that was a negotiated understanding with gov't
In practice, Apple says they use the following data for targeting: search queries, news articles you've read, any content bought through their various store fronts, App Store searches, and app usage data and using it for targeting. Some of this is un-differentiable for privacy/needs to be stored server side, the Apple docs neither mention this distinction nor differential privacy at all, and there's no public indication any of this is covered by differential privacy
I get that all this information is great for targeting me with better ads, but I think there should be a limit to what data is collected and for how long it is kept.
Personally, I hope Congress (USA) creates some laws to allow consumers to opt out of all this tracking. If it is truly beneficial for users, then they will opt-in