Yeah, I tried content creation but I quickly realized that it was more expensive than advertising, it's fiercely competitive, there are people out there way better at than me, there's major incumbency advantage that I didn't have and it pays off slower. It fundamentally didn't change the economics of what I was trying to do at all. The people taking the highest commissions had a lot more to blow on content creation than I did, with my refusal to play the same tricks.

These market dynamics are fairly common across many industries. I don't think the one I chose was particularly special.

Consulting or something might have been possible but at that point it's basically giving up and joining an entirely different industry - which is what I ultimately did.

I really really tried to make honesty pay but I couldn't.