1. I'm sure you have a good example then? One where the benefits are commensurate with the non-consensual destruction of privacy that was committed to allow that Ad to be shown?

2. Citation please? The "progessivity" of ad supported services is debatable... especially when there aren't paid alternatives. Advertising is mostly a zero sum game so if a loss of tracking reduces effectiveness just means that other mediums that don't provide tracking wiol pick up market share.