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>As much as we like to imagine our minds to be impenetrable bastions of rationality, they are not. We can easily be enticed and manipulated to do things we wouldn't otherwise do

I don't think advertising does work well on everybody nor does it have to. Maybe not even half of us need to be susceptible for it to be as profitable as it is.

I have noticed some people are much more susceptible to suggestion than others. These people are probably responsible for a disproportionate amount of commercial profits and probably more likely to be taken in by paid political campaigning.

Furthermore, I reckon if we could hold a mirror up to many of these people they might reconsider their behavior (it probably would work better than shouting at them at thanksgiving or over Facebook).



IF advertising didn't work, on average, it would probably have gone away by now, don't you think?


I didn't say it didn't work.




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