How many content creators are fully supported by ads? All the material I read says that is probably the worst way of trying to earn a living as a content creator.
Seems to me that creators are getting a dreadful deal from the current set up and that FB etc are the ones gaining massively.
To all but one of the YouTubers I watch, I get the impression that anything it pays is at most secondary to them; they're not optimising for payout because they're not 'trying to earn a living'.
Clough42 for example is a software engineer, and makes metalworking & 3D-printing videos that I enjoy watching; he certainly gets ad money (O(100ks) subscribers) but I'd guess he spends more on equipment, tools, etc. (and would despite the income) - certainly if you counted lost earnings from 'he could be doing contract work instead' - because that's not the point, it's a hobby, and a secondary hobby is putting it on YouTube for me (and millions of others) to enjoy.
(I'm sort of hesitant to single someone out - especially someone who's probably on HN, heh - but I that's the impression I get anyway. If it's not totally true for him I'm sure it is for others.)
Seems to me that creators are getting a dreadful deal from the current set up and that FB etc are the ones gaining massively.