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I found it interesting that the first thing he says to defend his work with ads is that he gives money to charity. If you feel like you need to donate to charity to justify your actions, maybe your actions are evil? There has to be some level of guilt involved in that decision, at the very least.

Which is to say, I don't blame him for what he does. If someone dangled all that money in my face I can't say I wouldn't be tempted to take it, even if people call me evil.

However, the mental gymnastics to write an article like this does bother me. It's the same stuff probably everyone else in ads and other evil industries does to justify their actions. Reading something non-satirical like this makes me feel less good about the world.



> If you feel like you need to donate to charity to justify your actions, maybe your actions are evil?

You’re way off base here. The author links to the Effective Altruism page on “giving to earn” one link deep in: https://www.jefftk.com/donations

This is a well established concept, the idea is that in many life situations you can maximize your positive impact by taking a well-paying job and putting that money into charity.

So the arrow of causation is the opposite to what you are claiming; starting with the desire to give to charity, what job optimizes the amount that can be given?

It’s disheartening to see the cynicism that is being directed towards someone that is transparently advocating for making the world a better place, and taking the time to put their thinking in public to seek feedback on it.


> the first thing he says to defend his work with ads is that he gives money to charity

The reason that I work (as opposed to https://en.wikipedia.org/wiki/FIRE_movement) is so I can donate, which is why I start with that piece of the explanation.


People aren't asking you "why do you choose to work on ads rather than not work at all", they're asking "why do you work on ads rather than a different area". In that context, the fact that you work to donate is not relevant, since you could switch to a different area and continue to donate.


Few areas pay as well, and someone's gonna do it. This is a rational way to maximize his capacity to influence his world as much as possible.

Let's not blame engineers for what is effectively a political issue. If ads are an issue, let's get the law to handle it.


Engineers are not somehow separate from society. When you say "let's get the law to handle it", that "us" includes engineers. Politics is just people, including engineers, figuring out how to organize society.

If you think something is wrong, the first step is to not do it. If you think it's so wrong it should be illegal, you can take the optional second step of trying to change the law.

There are some circumstances where you think something is wrong, but not doing it would be impossible or require really drastic life changes. For example, maybe you think driving a gas-powered car is wrong because it contributes to climate change, but you can't afford to buy an electric car or move somewhere that doesn't require a car. This is not one of those cases. The author has 10 years of experience at Google and could easily find a very well paying job either at another department inside Google, or at another company.


> The author has 10 years of experience at Google and could easily find a very well paying job either at another department inside Google, or at another company.

My point is that quitting or getting a different job accomplishes nothing. With a multinational corporation like Google, they will never struggle to fill roles. If you work in these positions, you at least have influence on product growth, and you can use the massive amount of money earned to lobby against harmful behavior. If you quit, you have no internal influence and have less money to take political action with, meaning the only way you could change things is through legislation.


I don't mean to come across as too forward or rude, and freely admit that I know nothing about you personally. Thank you for making such generous contributions to charity!

The way I look at it is like so:

I think most people want to bring a net positive value to society. One way of doing that is working on something whose intrinsic value to society is neutral or nebulous (or just not thinking about it too hard), and compensating for that giving the money we make to other organizations that are definitely contributing positively. While this is better than not doing so, I think it misses out on the leverage that exists in what we build vs. the money we're paid for it.

For example, despite making over $500k last year, we know your employer thinks you are producing more value than that, because otherwise they wouldn't pay you that much. You would be a drag on their income statement otherwise. What this means is that even if you donated 100% of your salary to charity, you still aren't taking advantage of the leverage of what you can build, vs. the fixed amount you can earn.

If instead, you choose to work on something which is inherently good for society, society at large benefits from that leverage. You might be paid less, say $200k instead of $500k. But since the positive value you produce is leveraged you could be contributing, let's say, $1M of positive value for society - $200k to pay you to live in the bay area ($800k net positive value).

Just something to think about.


You are contributing 100% of the value to the person, but it is really the person and the situation.

If I increase online sales by 0.1% through optimizing something, I am worth millions of dollars to Amazon and nearly nothing to Joe Schmoe with a small Shopify site.


> If I increase online sales by 0.1% through optimizing something, I am worth millions of dollars to Amazon and nearly nothing to Joe Schmoe with a small Shopify site.

Yes, but software skills are fairly fungible. Just because you currently work on ads doesn't mean that's all your skills are good for, or even that you need to work anywhere in ecommerce.


Minor aside: I don't live in the Bay Area and I'm really glad not to!


I tend to agree with Bill Hicks on the subject of advertising and those who work in the industry:

https://genius.com/Bill-hicks-on-advertisers-and-marketing-a...


Very ironic that I had to scroll through an ad midway through that article.


>If you feel like you need to donate to charity to justify your actions...

He specifically said he doesn't do that. Did you finish the article?




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