Things being paid from advertising, rather than from user's pocket, is also patronizing. When things are paid from user's pockets, it's the user who controls whether the expense is made, to whom and how much. If things are paid through ads, it is companies (and their management) that make the decisions, not their customers. I argue that paying from your own pocket is a more free system.

However, I understand that if this had to change, the income would have to shift, too.