Was the web supported by ads before Google? I don't remember.
Does the web have to be supported by ads? If the web was a non-profit service, supported by public funds, managed by academic institutions for example, would we miss 90% of the content that's basically sponsored by someone who wants to sell something?
From my point of view it looks like the web is a giant advertising machine built on top of something that could be ... not a giant advertising machine. Still from my POV, it just happens that the big players on the web are suppoting ads because that's where their revenue comes from and if they weren't the big players, then we wouldn't have a web of ads.
So basically we're not paying for ads that we wouldn't be paying for if google didn't run the web.
I'm probably too nostalgic, but that's what the web used to be... and it was so much better. Most of the content we would lose I wouldn't miss at all. Clickbait and buzzfeed style sites. Already I'm paying for a lot of sites that actually do reporting, for instance, so I already feel like the content of real value is already for-pay or produced completely for free by enthusiasts and academics.
I remember ~2001 or so a lot of the sites I visited were ad supported, but it mostly just made enough to cover hosting costs. At this point hosting costs are so cheap that I don't even think those style of sites would have trouble existing. Most of those sites existed because some people were interested in a hobby or a subject, and would publish news and have bulletin boards and articles and stuff. Sadly those kind of communities don't seem to exist anymore, now those kind of things end up being subreddits or facebook groups and I never feel like those are quite the same, they just don't have the same curation or community feel.
Does the web have to be supported by ads? If the web was a non-profit service, supported by public funds, managed by academic institutions for example, would we miss 90% of the content that's basically sponsored by someone who wants to sell something?
From my point of view it looks like the web is a giant advertising machine built on top of something that could be ... not a giant advertising machine. Still from my POV, it just happens that the big players on the web are suppoting ads because that's where their revenue comes from and if they weren't the big players, then we wouldn't have a web of ads.
So basically we're not paying for ads that we wouldn't be paying for if google didn't run the web.