I'm not in the affiliate landscape but this kind of thing could have detrimental impact on publishers driving traffic to various commerce sites. If you're a person that makes an occasion purchase through publishers (small or larger)to support their content, this will immediately kill their earnings.
Publishers are desperate to monetize their audience anyway possible. Affiliate revenue always seemed to be lesser of evils, IMO, in comparison to programmatic/display. After all, the user intentionally is making a purchase vs. having their data sold out from under them with zero knowledge.
Here's to hoping that I'm misunderstanding how inclusive this will be to stripping parameters.
Check this out! I happened to see these folks just launched a business doing exactly what you described. I doubt they have any traction but there's hope:
Publishers are desperate to monetize their audience anyway possible. Affiliate revenue always seemed to be lesser of evils, IMO, in comparison to programmatic/display. After all, the user intentionally is making a purchase vs. having their data sold out from under them with zero knowledge.
Here's to hoping that I'm misunderstanding how inclusive this will be to stripping parameters.