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Are you just looking for a way to measure? A couple ideas:

Printable coupons redeemable only in-store

Promo code that people say at the register

Reply cards that ask how did you hear about us



We measure based on source right now with a simple 'how did you hear about us' but I'm wondering if there's a better way to get people who call in to identify which version of the website they saw.

I don't really want to go the 'Mention coupon code AXJM3 when you call to get 10% off' route because it requires us to modify our salon software to match up with the A/B testing software :(




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