If you listen to the audio tape of "The Goal", Mr. Goldratt tells the heartbreaking story of why he wrote the book and what happened afterwards.
As a grad student, he developed software to manage the production of certain key components needed for his research. He then ended up starting a successful software company selling those tools into manufacturing companies.
He wrote "The Goal" as a sales tool to help his customers adopt the software and practices.
The heartbreaking part is that he found the companies that purchased his book were more successful than companies that purchased his software or companies that purchased both.
Once realizing that, he immediately ceased to be an effective salesman for his company and was pushed out as CEO.
As a grad student, he developed software to manage the production of certain key components needed for his research. He then ended up starting a successful software company selling those tools into manufacturing companies.
He wrote "The Goal" as a sales tool to help his customers adopt the software and practices.
The heartbreaking part is that he found the companies that purchased his book were more successful than companies that purchased his software or companies that purchased both.
Once realizing that, he immediately ceased to be an effective salesman for his company and was pushed out as CEO.