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I've never heard of this guy, but from the way he's described he sounds more like Oprah-on-happy-pills than anything particularly profound. Is this really the best he has to offer?

"I smile and start to count on my fingers: One, people are good. Two, every conflict can be removed. Three, every situation, no matter how complex it initially looks, is exceedingly simple. Four, every situation can be substantially improved; even the sky is not the limit. Five, every person can reach a full life. Six, there is always a win-win solution. Shall I continue to count?"

because that sounds like an exaggerated comic caricature of a self-help guru, selling the kind of aggravating platitudes that sell large-print books in the business section of the Wal-Mart book department.



If you're hyper-smart, "The Goal" can be condensed to a few bullet points. The genius of "The Goal" is to highlight some not-immediatly-obvious problems and solutions in a readable and motivating fashion.

A lot of smart people (and even idiots like myself) have taken away quite a few good ideas from his writings - given how quick the books are to read, perhaps consider that you may be missing out.


Goldratt's books sets out to teach TOC and other theories in a fictional environment and it does a really good job of doing everything you are so skeptic about.


That quote is taken from The Choice, and is Goldratt's attempt to summarize his philosophy: that his logical Thinking Tools can be used by anyone, and can provide win-win benefits for everyone in any situation. Worth a quick read, I'd say...


There is some clear thinking in authoring very human characters having new ideas and sharing reasons and their steps onscreen.

Memorable, simple stream-of-conscience demos individual struggle with knowledge or lack (within and without an organization).

It has original perspectives - like involved field work - beyond mainstream pictures of business room decisions causing change.

I am a reader - no evangelist fan - having only listened to an audiobook of The Goal because I like both its writing style and development.




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