The point is to improve our city and its residents' quality of life, actually.
Edit for clarity: This was a project _of the city of Toronto_. It is _only incidentally_ an Alphabet project _as well_. The City of Toronto has no fiduciary obligation to Alphabet's shareholders.
This was a big point of its critics: the City was ostensibly a partner, but had very poor literacy and so Sidewalk Labs was essentially taking lead. When the City did seek their own third-party supports, they naively sought only supportive tech partners. There were whole classes of consultants they never engaged with, as they were naively focussed on sealing the deal.
They lacked certain diversity of views that would have allowed them to better see where this plan was flawed. They got caught up in their good intentions.
Edit for clarity: This was a project _of the city of Toronto_. It is _only incidentally_ an Alphabet project _as well_. The City of Toronto has no fiduciary obligation to Alphabet's shareholders.