If you deliberately add a second to the checkout and measure the conversion rate it will go down. But to then talk of reducing latency creates this much extra conversion rate is a lie. There is an oft touted figure from when they deliberately slowed the BBC website to assess engagement.
If you deliberately add a second to the checkout and measure the conversion rate it will go down. But to then talk of reducing latency creates this much extra conversion rate is a lie. There is an oft touted figure from when they deliberately slowed the BBC website to assess engagement.
However, truth is that speed is good.