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> If you carry out your business in a friendly and unique way you can win customers and do things that are very difficult to pull off otherwise.

"cash only" seems unfriendly. You can get away with not being friendly as long as you are neutral and professional, but anything that gives a feeling of hostility is going to consciously or unconsciously drive away people.

I won't go to a "cash only" shop because most of the times I pay with cards and to me, it reads like the shop is asking me not to come in.

When he went for a list of currencies, rather than saying pay US dollars or don't come in, it read like we have issues with processing cards, but please do come in - we will see what we can do.



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