Every successful founder or CEO sees themselves and their vision as fundamentally good for society, and at worst they may see some evil around their company which they'll chalk up to "price or progress". As the money starts rolling in and the price never ends up being paid by themselves (or the company) it's hard to see it as anything but a fruitful vision. One that's "good for all intents and purposes". The more money, the more of the bad intents and purposes they hand waive or brush aside.