@StefanKarpinski I said none of those things. I didn't mean to hit a nerve. I actually agree with you. I was one of those grassroots people who enthusiastically tried to get friends to try it. Perhaps 'shrewd marketing' didn't come off as positive as it sounded in my mind.

PS. One forgets people like Stefan and Jeff are likely to be on HN. Apologies. I'd have been a bit more careful in my choice of words otherwise.