I think we're talking at cross-purposes :-) Did you donate any money to Google or Freebox because of their kind and generous offers, or did you use their free service and just expect them t figure the money part out themselves? (For what it's worth, I switched to GMail and I sure as hell didn't pay Google any money for it voluntarily!)

You're talking about amazing smash-it-out-the-ballpark-and-out-compete strategies. I'm talking about being generous for no obvious reason and letting it float back in on the tide.