I think like just like mathematics, cryptography, computer science and movies like The Imitation Game for example, those who are initiated and curious would gravitate towards the subject as they probably would have eventually, and those who are not, will just be happy to watch the movies, shows or other pop culture about it.

I do not believe it would draw more people than usual because with any endeavour, eventually the wonderment disappears for some people when they realize they gotta put in some work to continue going down the rabbit hole. Many drop off and become observers but not active participants.