If I were doing it I'd use a cleaner background, some background music, add a British voiceover, and do more continuous shots. The cut away from the wire going into the port hurt me :(

it's called glamour - you intentionally don't show everything and let the imagination fill in the gaps. It's a gorgeous advertising technique when done properly and a terribly annoying one when done poorly. I'd argue here it might have come close but obviously not for you.

Glamour is mightily hard. I don't even try it when doing products. Apple's pulled it off a few times.