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Digital delivery: Amazon Video-On-Demand, Hulu, iTunes, etc.

Physical rental: Redbox, Blockbuster, etc.

Netflix does their job very, VERY well, making it hard for any new players to enter the market.



But stuff like Hulu and Crackle shows how easy it is for the the content providers to start their own service and block Netflix from the content entirely.


Hulu also shows how hard it is for content creators to capture customers with a new business designed primarily to protect their existing business.




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