Really solid article. I enjoyed the examples of known successful companies embra... | Hacker News

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		cbisnett on Sept 29, 2020 \| parent \| context \| favorite \| on: The SaaS website content you need to close sales Really solid article. I enjoyed the examples of known successful companies embracing, instead of ignoring, the comparisons to competition. > ...prospective buyers are going to discover your competitors, anyway.

franciscassel on Sept 29, 2020 [–]

I appreciate it -- glad you got something out of it.

I haven't run into this a lot with my clients -- they've generally been on-board with the idea of creating vs./alternatives content -- but some folks do have that mental block. Talking about competitors feels risky to them.

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