When I was watching it I was thinking in ways of fix these points in the users perspective and it seems to me that the user should use the same technology, to try to block this effects and help him to not fall short in this mind traps. His use of this tec would`t be binded to others interests like sell ads for instance, so maybe the system optimization could be better expressed for him. But I don`t know how a system like this could be implemented.