"The best analogy I can think of is to put yourself back in time, to when you were between 8 – 12 years old. Now, think carefully about the things that 8 – 12 year old boys like (at least, the geeky ones)."

Overall I thought this was an interesting article with a surprising amount of insight into something seemingly insignificant like t-shirts. But, I have to admit that, as a female founder, I was a bit frustrated by the assumption that the reader was a male. While it's certainly true that the industry is heavily male, we shouldn't forget about all the awesome women in tech!