From the experience of my own businesses, there is often a clear difference in strategy needed for B2B and B2C.
If you're doing serious professional work for business clients, you definitely want to charge a serious rate for it. Cheap prices attract cheap clients and all that.
On the other hand, if you're making some mobile or web app aimed at the average person in the street who happens to have a certain need or interest, your market may be extremely price-sensitive. Even quite a small increase in prices can cause a huge drop-off in conversion rates. Even quite a small decrease in prices can cause a bump in conversions that easily pays for the difference. Finding the sweet spot is something I would prioritise in any future B2C business I was starting.
If you're doing serious professional work for business clients, you definitely want to charge a serious rate for it. Cheap prices attract cheap clients and all that.
On the other hand, if you're making some mobile or web app aimed at the average person in the street who happens to have a certain need or interest, your market may be extremely price-sensitive. Even quite a small increase in prices can cause a huge drop-off in conversion rates. Even quite a small decrease in prices can cause a bump in conversions that easily pays for the difference. Finding the sweet spot is something I would prioritise in any future B2C business I was starting.