I went back and read the original interview and I still don't know what he was actually trying to say. He stressed that artists need continuous engagement with their community and the old business model didn't work anymore. But I really can't tell if he was trying to say staggered, small releases, and do away with the big promos for albums, or if he really was saying "stop being lazy and churn out more product." He could easily claim the former for PR reasons, but the language he uses in the interview is incredibly ambiguous I honestly just have no idea what he's talking about. The sensationalist reporting obviously wants to play up the controversy, acting like the least favorable interpretation is unambiguously the correct one, but that's precisely why the public no longer trusts news media.