You are looking for a job in tech, weighing the pros and cons of a list of companies to ultimately decide which one to go work with.

How big of a factor is the content of a company's blog posts in your decision making? As a follow-up, how heavily does a company's OSS contributions (projects, donations, both) influence your decision? I'm coming at this from a software engineer's perspective, but insight from people in other positions is more than welcome.