Along similar lines, here are some links relating to actually getting coverage in the tech press (rather than sending nasty e-mails as mentioned in this post):

http://www.martinbryant.net/approaching-tech-journalists-for... http://thestartupfoundry.com/2011/02/08/four-guidelines-to-g... http://www.copyblogger.com/irresistible-pr/

And Michael Arrington spent some time on the topic in this video: http://www.youtube.com/watch?v=HbUnatPfSgg