So many cheeky touches! It's such a different vibe than the NASA launches of old. It's old news but I still was caught off guard by announcers flatly referring to "Of Course I Still Love You"
EDIT this is not a criticism, I really like it. Maybe "cheeky" is the wrong term, I'm bad with Anglicisms
No, just internally, where king elon makes decrees from high and you follow or are exiled from the nation of spacex.
It's a private corporation: it's a mini-dictatorship. Basically everything functional in the world is built by one. Could you imagine the department of transportation making a car?
"Thank you for flying with Falcon 9 today", as though it's an airplane.