I would say a pretty large part of the internet user doesn't look at the domain when looking for something new in Google (they mainly see your headline, text snippets, logo and only then, maybe your domain).
Sure if your domain name looks erratic or otherwise won't they still notice but as long as your domain name is sane I don't think it did matter anymore at least not to a large degree.
Or at least that is what I think.
One exception are people which where "thought" about domains also got stuck in the way they see the internet. So if you target people between 35-50 it might still matter a bit more I guess).
Sure if your domain name looks erratic or otherwise won't they still notice but as long as your domain name is sane I don't think it did matter anymore at least not to a large degree.
Or at least that is what I think.
One exception are people which where "thought" about domains also got stuck in the way they see the internet. So if you target people between 35-50 it might still matter a bit more I guess).