I run a ramen profitable SaaS and did this. I don't really have a comparable but I think it helped my product gain traction.
The problem is, the sexy keyword I used was an OSS product (my product is a wrapper over it) that was discontinued over the years. My domain+brand still references this product though I have moved over to the "modern" equivalent OSS version.
So now, I think my domain name is a liability, implying out of date/obsolete technology.
I do also own the equivalent domain name for the new OSS software, will use it for a v2. So if it's an industry you care about, keep up to date :)
The problem is, the sexy keyword I used was an OSS product (my product is a wrapper over it) that was discontinued over the years. My domain+brand still references this product though I have moved over to the "modern" equivalent OSS version.
So now, I think my domain name is a liability, implying out of date/obsolete technology.
I do also own the equivalent domain name for the new OSS software, will use it for a v2. So if it's an industry you care about, keep up to date :)