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What's Next is a big problem for software because the simple stuff is easy and noticeable, but the refinement is tricky and doesn't look like much.

At my old work, our basic software showed a series of line graphs crossing a page in realtime. Compared to the previous available tech (paper pen printers) it's Big and New.

Comes version 2 of the software and it has many refinements - antialiasing and smoothing algorithms to make the data look nicer and more interpretable but with no loss of significant detail; improved analytical algorithms with tighter results; reduction in data stored per unit of information; so on and so forth. But the users don't see this, and certainly don't think it's "much more" than version 1 - "Shouldn't this be a patch? Why should we have to purchase it again for v2?"

That job also taught me that what users want and what devs think users want are frequently miles apart.



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