The title may be true, but doesn't seem to have much to do with the contents of the web page, which is just an blinking eye in the middle of a blank pink page.
The AIGA Eye on Design site has always been very poorly designed, which is a bit ironic for a site about graphic design. Or maybe it's to be expected, since they're graphic designers, not web designers.
For a long time the title of the site used to be in the sticky header, and the eye logo would occasionally blink. It was incredibly distracting and I'd lose my place while reading every time it did. Perhaps they were excited to introduce motion into their design, something not possible in traditional graphic design, but maybe they didn't know how insanely primed our vision is to focus on motion at the expense of everything else.
https://outline.com/rRfCTV actually has some content.