For technical sites like Hacker News (and to some extent, reddit), it seems like marketing speech is actually more likely to turn off potential buyers than attract them. See the IE9 AMA debacle on reddit, for example. We're hackers here, and blunt truth tends to be valued more than softer wording.
I read it as more of a politic answer, there's been a lot of inpulse bashing it seems over what appears to be something that they are doing to try and help, not thwart hackers.
Encouraging us to get one for the Blackberry is all well and good, except its pre-order only, not shipping yet.
I wish the blackberry 'edition' was $99 (for black.) Then I'd get one. It seems disproportionate to the blackberry cost itself at $199