There isn't, even the stuff that is out there is highly relevant to some clients and highly not relevant to other clients.
Example: Duplicate content is bad.
Truth: If you're copying wikipedia it probably is, if you're optimizing a local company that serves multiple areas, it's probably best to duplicate that page and change the location name. If that company serves a thousand areas it might be bad.
eg. areas-served/mission-district is better than the dup content penalty because you get your keywords in the URL.
SEO is like Kenny Rogers in the gambler, every hands a winner and every hands a loser. It's all in how and when. Sometimes putting a sales pitch in your description is better than putting the keywords in. Sometimes jamming your description with keywords is better. And it varies from page to page even on the same site.
I'd actually say that you have a better chance not knowing anything, take ideas, try them out, see how they do. You'll do better figuring out your own stuff because you'll be optimizing in ways that others aren't. When Google changes their algorithms to defeat what everyone else who reads SEOmoz is doing then you may get better rankings. Also, you'll have the edge for 12 months while SEOmoz figures out what Google did.
If you want to learn SEO, find a bunch of terms, use a difficulty ranking to find the easy ones, and then try to rank on it. If you figure it out, put AdSense on the page. Also, don't try to rank on it with just one page, use multiple domains, etc. And it's not just ranking, use the tools to optimize your AdSense revenue. Also, don't confuse optimizing AdSense with conversions for a product you're selling. It's a different approach.
SEO is a little bit zen, it's not something you learn, it's something you practice.
Example: Duplicate content is bad. Truth: If you're copying wikipedia it probably is, if you're optimizing a local company that serves multiple areas, it's probably best to duplicate that page and change the location name. If that company serves a thousand areas it might be bad.
eg. areas-served/mission-district is better than the dup content penalty because you get your keywords in the URL.
SEO is like Kenny Rogers in the gambler, every hands a winner and every hands a loser. It's all in how and when. Sometimes putting a sales pitch in your description is better than putting the keywords in. Sometimes jamming your description with keywords is better. And it varies from page to page even on the same site.
I'd actually say that you have a better chance not knowing anything, take ideas, try them out, see how they do. You'll do better figuring out your own stuff because you'll be optimizing in ways that others aren't. When Google changes their algorithms to defeat what everyone else who reads SEOmoz is doing then you may get better rankings. Also, you'll have the edge for 12 months while SEOmoz figures out what Google did.
If you want to learn SEO, find a bunch of terms, use a difficulty ranking to find the easy ones, and then try to rank on it. If you figure it out, put AdSense on the page. Also, don't try to rank on it with just one page, use multiple domains, etc. And it's not just ranking, use the tools to optimize your AdSense revenue. Also, don't confuse optimizing AdSense with conversions for a product you're selling. It's a different approach.
SEO is a little bit zen, it's not something you learn, it's something you practice.